New Book Explores Entrepreneurship Through Fresh Perspectives on Gender, Geopolitical Trends & the Social Environment
Bachelor of Business Administration professor Dr. Adnan ul Haque recently published his sixth textbook – a team effort that included contributions from nine of his fellow Yorkville University faculty and six BBA students.
Published by Routledge on July 30, Entrepreneurship: A Contemporary Perspective examines how entrepreneurship works in today’s world, combining theory with real-life examples via a wide range of case studies that demonstrate how entrepreneurs build and sustain successful ventures in a fast-changing business environment.
“This project was a proud celebration of our Yorkville community, turning theory into practice by giving both faculty and students a global platform to share their insights on the future of entrepreneurship,” he said.
The 232-page text explores entrepreneurship through fresh perspectives – including gender, geopoloitical trends, and the social environment. Designed for advanced undergraduate and postgraduate students, it also examines what conditions and strategies will help new businesses evolve, survive and thrive in the coming decades
Members of the Yorkville faculty who contributed to the textbook include:
Dr. Pavlos Gkasis, Associate Dean, BBA ON
– Chapter 8: Operations Management and Entrepreneurship
– Chapter 13: The Impact of Artificial Intelligence on Modern Entrepreneurship
Irfan ul Haq, BBA Faculty
– Chapter 2: Types and Kinds of Entrepreneurship + Case Study: The Evolution of an Entrepreneur
– Chapter 12: Entrepreneurial Stress and Structural Support
– Chapter 15: Factors Contributing to Failures in Intrapreneurship
Dr. Ali Sher, BBA Faculty
– Chapter 5: Financial Challenges for Entrepreneurs in Volatile and Stable Economies + Case Study: Access to Financing for Startups in Emerging vs. Advanced Economies
Dr. Arif Toor, BBA Faculty
– Chapter 5: Financial Challenges for Entrepreneurs in Volatile and Stable Economies
Dr. Nikki Sohaee, BBA Faculty
– Chapter 7: Essential Considerations: Controllable and Uncontrollable Factors + Case Study: Navigating VUCA Challenges in Franchise Entrepreneurship
Tahmina Akhtar, BBA Faculty
– Chapter 9: Marketing Strategies, Tools, and Entrepreneurship + Case Study: Crafting Success – Modern Marketing Strategies for Entrepreneurs
Dr. Oluchi E. Oti, Chair, Project Management Algoma
– Chapter 6: Strategic Segmentation and Environmental Adaptation in Business Planning for Entrepreneurial Success
Dr. Riffat Faizan, Project Management Algoma Faculty
– Chapter 6: Strategic Segmentation and Environmental Adaptation in Business Planning for Entrepreneurial Success
– Chapter 11: From Margins to Markets: Exploring Barriers and Pathways for Transgender Entrepreneurs
– Chapter 12: Entrepreneurial Stress and Structural Support
– Chapter 14 Case Study: G-Inov Technologies – A Journey of Leadership and Decision-Making
Rokhsareh Farsad, Liberal Arts Faculty
– Chapter 7: Essential Considerations: Controllable and Uncontrollable Factors
Yorkville students who contributed to the textbook include:
Diya Nitenbhai Patel
– Chapter 4 Case Study: A Single Mother’s Path to Entrepreneurship
– Chapter 6 Case Study: Seniorpreneur’s SMART Plan for an Aging-In-Place Services
– Chapter 16 Case Study: Post-COVID Innovation – The Rise of EcoUnited and Its Circular Economy Venture
Anuraj Sangha
Chapter 7 Case Study: Navigating VUCA Challenges in Franchise Entrepreneurship
Chapter 16: Modern Era Challenges and Business Models for Entrepreneurs
Manjot Kaur Brar
– Chapter 9 Case Study: Crafting Success – Modern Marketing Strategies for Entrepreneurs
Siyath T. Gallage
– Chapter 10 Case Study: Melanie’s AI Healthcare Startup
Pardeep Singh Malhi
– Chapter 8 Case Study: Strategic Operations Management in a Growing Service Startup
Harmandeep Kaur
– Chapter 1: Brief Overview and Nature of Entrepreneurship + Case Study: A Fresh Graduate’s Entrepreneurial Journey
– Chapter 2 Case Study: The Evolution of an Entrepreneur
– Chapter 3 Case Study: Design Thinking Incorporated by an Immigrant Entrepreneur
– Chapter 4: Entrepreneurship and Gender + Case Study: A Single Mother’s Path to Entrepreneurship
– Chapter 5 Case Study: Access to Financing for Startups in Emerging vs. Advanced Economies
– Chapter 8: Operations Management and Entrepreneurship
– Chapter 9: Marketing Strategies, Tools, and Entrepreneurship
– Chapter 10: Risk Management and the Future of Evolving Entrepreneurship
– Chapter 11: From Margins to Markets: Exploring Barriers and Pathways for Transgender Entrepreneurs + Case Study: Navigating the Entrepreneurial Landscape: A Case Study of Transgender Entrepreneurs
– Chapter 12 Case Study: The Journey of Mariyah Joseph – Overcoming Entrepreneurial Stress
– Chapter 13 Case Study: Sandra’s AI-Driven Startup
– Chapter 14 Case Study: G-Inov Technologies – A Journey of Leadership and Decision-Making
– Chapter 15: Factors Contributing to Failures in Intrapreneurship + Case Study: The Intrapreneurial Journey of Tech Innovations Inc.
– Chapter 16: Modern Era Challenges and Business Models for Entrepreneurs + Case Study: Post-COVID Innovation – The Rise of EcoUnited and Its Circular Economy Venture
