BBA General (Online)

3 Credits (required)

A brief review of pre-calculus math. Topics include: logarithmic and exponential functions; limits; introduction to derivatives; linear systems; matrices; systems of linear inequalities; difference equations; arithmetic and geometric sequences; annuities; and installment buying. Applications to business and economics are emphasized throughout the course.

• Prerequisites: New Brunswick Advanced Math 122 or equivalent

3 Credits (required)

This course focuses on the following topics: basic theory of consumer behavior; production and costs, Partial equilibrium analysis of pricing in competitive markets, and general business equilibrium and welfare and externalities. Students will also explore to the theory of the firm: competition and monopoly. Note that this course is being phased out. Students entering the BBA after October 2019 will complete BUSI 1083 Microeconomics.

• Prerequisites: BUSI 1003 Math for Business

3 Credits (required)

This course focuses on the following topics: basic theory of consumer behavior; production and costs, analysis of pricing in competitive markets, and general business equilibrium and welfare. Students will also explore to the theory of the firm: competition and monopoly.

• Prerequisites: None

3 Credits (required)

This course explores the interrelatedness of the various functions of business operations, and sets the context for understanding the broader environment in which businesses and organizations function. Attention will be given to key functional areas of business include resource bases, organizational structures, corporate culture, financial systems, and management theories prevalent in today’s business environment. Interactive business simulation software will be used as a complement to course readings to expose students to core business functional areas and begin developing their business decision making skills.

• Prerequisites: None

3 Credits (required)

Introduces the language of financial accounting, designed to capture, summarize, and communicate the economic facts about an organization in a set of financial statements and related descriptive notes. Focus is on the principles of accounting and reporting to various users that are external to the organization and will emphasize what information is provided in financial statements, as well as the uses and limitations of this information.

• Prerequisites: BUSI 1003 Math for Business

3 Credits (online) (Tier 2)

This course teaches the theory and concepts of microeconomics within the context of market decisions. It examines the concepts of supply and demand; pricing and elasticity; consumer behaviour and its impact on economic decisions; market structures that form the basis for various levels of competition; different types of markets, including labour and factor markets; and the role of government as it relates to microeconomic policy. It synthesizes theoretical concepts and examples of everyday events.

• Prerequisite(s): None

3 Credits (required)

An introduction to the basic concepts and principles of the marketing function. The course follows the evolution of the Marketing discipline through to the current era of the Social Marketing Concept. Tools necessary for effective Marketing practice and environmental and contextual influences are examined. Students learn the basic elements of the Marketing Mix as well as segmentation and positioning tools. The course expands students’ understanding of Canadian and international marketing structures and techniques including defining and segmenting target markets, using planning and forecasting techniques, analyzing costs and benefits of marketing mixes, interpreting market research data, consumers and consumerism, industrial market potentials.

• Prerequisites: None
• Anti-requisite: BUSI 2063 Introduction to Marketing

3 Credits (required)

Students learn how to effectively communicate in a business setting characterized by rapidly changing technologies and an increasingly diverse workforce. The course emphasizes oral and written communication across a number of mediums and business applications. Students develop skills in business writing and presentations; and learn how to effectively communicate in business settings including the following: delivering good and bad news, applying persuasive business writing and presentation techniques; preparing business reports; communicating for teamwork and meetings with cross-cultural considerations. In preparation for subsequent courses, students will also receive an introduction to academic writing, distinguishing the difference between academic and business writing.

• Prerequisites: None

3 Credits (required)

This course will explore the impact of business activity on ecosystems, and examine methods of approaching business activity from a sustainability perspective. Students will look at how ecosystem-based management (EBM) informs business decisions in today’s context, and will investigate the implications of EBM across various business actions and activities.

• Prerequisites: None

3 Credits (required)

An overview of macroeconomic issues: the determination of output, employment, unemployment, interest rates, and inflation. Topics include: monetary and fiscal policies; public debt; and international economic issues. Basic models of macroeconomics are introduced and principles within the experience of the North American and other economies are illustrated.

• Prerequisites: None

3 Credits (required)

This course prepares students to make applied and informed business decisions through the use of modeling, analytical and problem-solving techniques. Specifically, students will develop an understanding of the concepts of certainty, uncertainty, probability and risk analysis, as well as basic probability concepts, random variables, descriptive measures, and properties of distribution, statistical decision theory and Bayesian approaches. Based on this foundation, the course will then delve into discrete and continuous probability models and their applications to solving business problems.

• Prerequisites: BUSI 1013 Statistics for Business

3 Credits (required)

Students gain a basic understanding of fundamental structural legal frameworks under which firms must operate. The course begins with the basic building blocks of business law, followed by a review of legal business structures, including sole proprietorship, corporation, partnership, limited liability company, for profit, not-for-profit, and public firms. The second phase of the course examines a broad range of legal issues that could impact business operations, including intellectual property, contracts, product development, mergers and acquisitions, international trade, business disputes, bankruptcy and reorganization.

• Prerequisites: None

3 Credits (required)

This course explores the interaction among individuals and organizations, and how this interaction can impact others within the organization or the organization itself. Even in today’s technologically driven world, the effectiveness of organizations is still rooted in their ability to leverage the full potential of the people involved within their operations. Students are introduced to various topics including value systems, motivation, teams, effective communication, power and conflict, organizational culture and structure, leadership, ethics and organizational change. They emerge from the course with a better understanding of the role of people within organizations, and how their own personal strengths can contribute positively to the organizations to which they belong.

• Prerequisites: None

3 Credits (required)

Introduction to international business as it relates to the functional areas of managing business operations. Focus is on how business decisions are influenced by culture, economics, and marketing. Additional emphasis is on the opportunities and problems associated with doing business in an international environment, with reference to case analyses of specific countries or regions. The principles examined are constant, although the international geography may vary according to the interests of the faculty member and students.

• Prerequisites: None

3 Credits (required)

Overview of the ethical dimension of business in the context of understanding ethical reasoning as a critical success factor for businesses. Students should develop moral sensibilities and an awareness of social responsibility within a business management perspective. Topics include: the relationship 112 between business and society; the link between corporate strategy and social responsibility; the importance of corporate reputation; ethical decision-making; and the impact that business has on the environment.

• Prerequisites: None

3 Credits (required)

Information technology is a vital strategic tool to gain competitive advantage. As such, this course prepares business professionals to understand and manage informational and technological systems, tools, partners and projects. Students will be introduced to the infrastructural elements of technological systems, as well as several types of such systems including decision support systems, informational and database systems, and e-commerce/e-business. To be better able to manage these vital projects effectively, the course will introduce students to the system development lifecycle and the basics of managing IT projects. Finally, pressing issues on information security, privacy, as well as ethical and social considerations will be discussed.

• Prerequisites: None

3 Credits (required)

This course focuses on how managers use accounting information to make decisions, with an emphasis on job costing and activity-based costing.. The course also covers product costing, budgetary control systems, and performance evaluation systems. for planning, coordinating, and monitoring the performance of a business; flexible budgets; and break-even analysis. In addition, students will be introduced to the concept of flexible budgets and break-even analysis.

• Prerequisites: BUSI 1043 Introduction to Financial Accounting

3 Credits (required)

Introduction to major concepts in finance and investments, such as the time value of money, discounted cash flows, and risk and return. Further examination of how firms decide to finance projects they assess as being worthwhile and how to make investment decisions. Consideration is given to capital structure, dividend policy, financial instruments, risk-return trade-offs, financial planning, forecasting, the cost of capital, asset valuation, working capital management, and performance assessment.

• Prerequisites: BUSI 2083 Managerial Accounting

3 Credits (required)

This course introduces students to the theory and practice of personnel management and the significant issues that are part of the management of human resources in organizations. Students who complete this course will be able to design and implement an effective human resource management strategy. In addition, students are expected to identify specific HR management skills that they need to develop and begin the process of developing these skills.

• Prerequisites: BUSI 2033 Organizational Behaviour and Management

3 Credits (required)

Production and Operations Management (POM) involves the study of design, planning, establishment, control, operation, and improvement of the activities/processes that create a firm’s final products and/or services. The growing economic importance of service activities, however, has broadened the scope of POM function (in fact, the course will focus more on service facilities). Large scale globalization, short product life cycle, and more informed customers means that successful management of operations, careful design, and efficient utilization of resources is an absolute must not only to add to the bottom line of a firm, but even for its mere survival. This course will consider both manufacturing and service operations, emphasizing their differences as well as similarities. It will also examine the role of operations management in the organization by exploring a number of concepts and techniques.

• Prerequisites: BUSI 1013 Statistics for Business

3 Credits (required)

The Strategic Management course is about identifying and building a firm’s competitive advantage – understanding and improving the myriad of factors and processes (e.g. corporate performance, governance, leadership, corporate culture, technological innovation, business ethics, social responsibility) that reduce the risk of failure and increase the likelihood of success in achieving a firm’s strategic objectives. This course focuses particularly on the role of the general manager in formulating, implementing, evaluating, and measuring business decisions on behalf of the firm’s owners – the shareholders. Students are introduced to and learn to apply concepts and tools that allow them to analyse the environmental (economic, legal, social, political), internal, market, and competitive factors that shape strategic and competitive advantage. The course integrates and builds on knowledge and skills acquired in earlier courses in the program.

• Prerequisites: Students must have completed 90 credit hours of the BBA program. BUSI 4153 Business Strategy.
  (In BC Academic Calendar but not ON or NB)

3 Credits (required)

Introduction to a strategic perspective on issues that concern contemporary businesses, drawing on and exploring concepts from a number of undergraduate business courses (marketing, finance, accounting, management, and organizational behaviour). Exploring appropriate methodologies/approaches to strategic analysis, students use material from other courses in the analysis and resolution of complex business situations.

• Prerequisites: BUSI 1043; BUSI 2033 Organizational Behaviour and Management; BUSI 2063 Introduction to Marketing; BUSI 2073 Management Information Systems; BUSI 2173 – Information Technology for Managers; BUSI 2083 Managerial Accounting; BUSI 2093 Introduction to Managerial Finance; BUSI 2103 Human Resources Management and Development; BUSI 2113 Production/Operations Management.
  Anti-requisite: BUSI 4073 Strategic management

3 Credits (required)

The emphasis in this course is on developing approaches in different types of organizations (e.g. not-for-profit) to deal effectively with the specific issues they may face. The course will explore principles and practices of management and administration as they are adapted to board-management-staff relations, board governance, recruiting and motivating, human resource management, accountability, organizing for and managing growth and change, analysis of an organization’s market and organizational strategic planning.

• Prerequisites: BUSI 2033 Organizational Behaviour and Management.

3 Credits (required)

Focusing on the practical aspects of establishing and developing a business, emphasis is placed on analyzing the strengths and weaknesses of a newly formed business. Topics include: opportunity recognition, feasibility study, risk, venture capital sources, business economics, marketing requirements, negotiations, and resource needs. Case studies will be used.

• Prerequisites: BUSI 1023 Introduction to Managerial Economics; BUSI 1043 Introduction to Financial Accounting; BUSI 2033 Organizational Behaviour and Management; BUSI 2063 Introduction to Marketing; BUSI 2083 Managerial Accounting.

3 Credits (required)

A course to develop the skills and approach required to formulate and effectively implement marketing strategies. The course reviews the theory and practice of identifying market opportunities, evaluating firm positioning, selecting and evaluating potential markets and making effective marketing mix decisions through analysis of market research data. All elements of strategic decision making are examined, including market segmentation, market target choice, product and/or service offering(s), pricing, promotion and distribution choices that support positioning decisions as well as after sales service, support and evaluation. Students develop hands on knowledge of the impact of strategic marketing decisions on a firm’s market position, bottom line and investment attractiveness through interaction with hands on business simulation software.

Prerequisites: BUSI 2063 Introduction to Marketing.

3 Credits (online) (elective)

This course builds on the integrated framework for analyzing, interpreting and preparing financial statements introduced in previous accounting courses. Emphasis is placed on accounting policy choices and the criteria by which such choices are made, as well as on analyzing financial statements that are prepared using different accounting policies. Students will examine, in‐depth, the effects of accounting concepts on income determination and on asset, liability and shareholders’ equity valuation.

• Prerequisites: BUSI1043 – Introduction to Financial Accounting; BUSI 2083 – Managerial Accounting.

3 Credits (online) (elective)

This course focuses on how managers use accounting information to make effective business decisions. Students will study different types of reports, financial statements and analytical tools, which may be used by managers to effectively plan, coordinate, evaluate and monitor qualitative and quantitative metrics within an organization. In this intermediate managerial accounting course, students will focus on costing and cost analysis.

• Prerequisites: BUSI2083 – Introduction to Managerial Accounting

3 Credits (online) (elective)

This course continues to build on the integrated framework for analyzing, interpreting, and preparing financial statements learned through BUSI1043 – Introduction to Financial Accounting and BUSI3403 – Intermediate Accounting I: Assets. The objectives within this course are to identify, interpret and analyze complex measurement issues and accounting policy choices applicable to a given situation. Students will subsequently evaluate the effects of financial reporting issues and policies on the preparation of the Statement of Financial Position, Income Statement, and Statement of Cash Flows.

• Prerequisites: BUSI 3403

3 Credits (online) (elective)

This course explains the significance of the auditing environment, public practice, and professional responsibilities, as well as basic audit concepts and techniques. Over the years, uncertainty has become an increasing reality in the estimation process. This uncertainty creates greater difficulty for auditors to assess corporate risk, gather sufficient appropriate evidence, and form a fair audit opinion on financial statements. This course takes previous finance, financial accounting, and managerial accounting knowledge acquired to date, and applies it to the world of auditing.

• Prerequisites: BUSI 2093

3 Credits (online) (elective)

This course explains the significance of the auditing environment, public practice and professional responsibilities as well as basic audit concepts and techniques. The increasing complexity and speed of change in the business world has caused more estimation and uncertainty than ever before. In turn, this has caused higher difficulty for auditors to assess corporate risk, gather sufficient appropriate evidence and form a fair audit opinion on the financial statements. The requirements of this course combine the financial and managerial accounting knowledge learned to date and apply it to the world of auditing. Students will be required to leverage prior knowledge to be successful in this course.

• Prerequisites: BUSI3413, BUSI3423, BUSI3433

3 Credits (online) (elective)

This course recognizes society’s present reliance on energy, across all aspects of life, and introduces business students to the nature of energy as a key aspect of business operations, from the energy business to energy inputs across all aspects of business and society. It provides a historical overview of energy’s role in society, before focusing on issues of energy resource planning, from conventional energy to current clean energy technologies, climate change mitigation, conservation practices, and likely long-term energy transitions. The course also explores the full range of energy systems and applications, stakeholders and introduces relevant energy terminologies.

• Prerequisites: None

3 Credits (online) (elective)

This course examines Canadian federal, provincial, and local government, as well as International policy, legislation, and regulations affecting the energy industry and energy consumers. Students will explore jurisdictional issues, the changing regulatory environment, business, and the impact of, or to, Indigenous peoples, industry associations, and relevant stakeholders, through the examination of current Canadian energy policies. Provincial and territorial regulations and incentive programs will be examined in detail. Strategies for building political, economic, social, environmental and business linkages for energy systems and applications in the context of the principles of sustainable enterprise will be developed.

• Prerequisites: BUSI 3503 – Energy Policy and Regulations

3 Credits (online) (elective)

This course focuses on the operation of energy systems in the business cycle. Students will explore the decision-making role of energy professionals in performing economic analyses regarding energy types, energy conservation, and other production trade-offs as they relate to company strategy. Students will identify how energy supply system management and conservation relates to customer satisfaction, 80 improved performance, lower costs, and product development. Energy use standards such as ASHRAE, LEED, NECB, ISO 50001, and others will be applied to business processes.

• Prerequisites: BUSI 3503 – Introduction to Energy Management

3 Credits (online) (elective)

This course will provide students with the tools to understand the complexities of regional, national and international energy markets, and the impact of global government policy on energy development. The course will focus on international energy development, energy contracts, sustainable development, and the management of environmental and corporate social responsibility issues. Clean energy systems and applications, use-cost curves, and energy application transitions and risk management will be applied to standard business scenarios. Forecasting energy management trends will be examined as a core component of business operations. Students will develop a major case analysis of an international energy project.

• Prerequisites: BUSI 3513 – Energy Policy, Legislation, and Social Environment, BUSI 3523 – Energy Systems Operation

3 Credits (online) (elective)

This course provides students with an opportunity to experientially reinforce, synthesize, and build on the energy management knowledge and skills they developed in the previous four EM courses. In the first half of the course students will work in teams to develop a business and environmental impact assessment of an existing “real-world” energy management initiative as it relates to the business and industry strategy of the proponent organization, based on publicly available information. In the second half of the course students will apply inter-disciplinary knowledge individually for the development of a hypothetical business case for a major Canadian or international energy management initiative of their selection. The purpose of the business case is to support a financial investment decision by a proponent, investor(s), and energy management program of an energy utility and/or government, if applicable.

• Prerequisites: BUSI 3513 – Energy Risk Management; BUSI 3523 – Energy Supply Chain Management; BUSI 3533 – International Energy Development and Policy

3 Credits (online) (elective)

This course introduces students to the fundamentals of project management as outlined in A Guide to the Project Management Body of Knowledge: PMBOK® Guide. In today’s business environment, the successful management of projects has become a core competency for organizational leaders. BUIS3603 emphasizes the need for linking the strategic plans of organizations to project selection, organizational structures, and the sociocultural and technical dimensions of projects, as well as how a project manager’s focus needs to shift at different stages of a project life cycle.

• Prerequisites: None

3 Credits (online) (elective)

The development of project teams is an essential part of project leadership and management as described in the Human Resource Management and Communication Management knowledge areas within A Guide to the Project Management Body of Knowledge: PMBOK® Guide. Whether you work on a task force, committee, development team, or other type of project team, this course will outline strategies for becoming a harmonious team member and adaptable team leader. The objective of the course is to equip you with the concepts, tools, processes, and techniques needed to effectively lead a project team. It is intended to provide you with contemporary leadership styles, team building, and best practices that can be unleashed for effective project management By using stories from an assortment of projects, the course also provides multiple “real world” examples of inspired project leadership, timely project communications, and ethical leadership and ongoing team selection, development and management; practices for improving project leadership are derived from these stories. The course also provides multiple “real world” cases of inspired project leadership, timely project communications and ethical leadership, and ends with approaches to creating and delivering in an agile team environment.

• Prerequisites: BUSI 2113 -Production and Operations Management; BUSI 3603 – Introduction to Project Management.

3 Credits (online) (elective)

This course will guide students through a rigorous examination of all planning processes and process interactions during the project life cycle. They will determine the elements of the project management plan that are essential, while avoiding “analysis paralysis”. Students will collaborate with others to appraise the content and format of project management plans for small, medium and large projects. They will clarify the scope, schedule, cost and resources necessary for a sample project. Students will also create plans for the management of risk, quality, human resources, communications, and procurement for one or more sample projects.

• Prerequisites: BUSI 3603 – Introduction to Project Management; BUSI 3613 – Project Teams and Leadership

3 Credits (online) (elective)

This course provides students with the practices and processes for launching, monitoring, controlling and closing projects. Special emphasis is given to the eleven processes included in the monitoring and controlling process groups. The course provides students with the processes and techniques used to harness change, and control ‘scope creep’, time delays and cost overruns. The course builds students’ understanding of, and appreciation for, the Earned Value Management System (EVMS) as a better alternative to the inadequate measures of “on time” or “on budget”. The course concludes with an automated simulation that tests students’ ability to make decisions which improve the probability of project success.

• Prerequisites: BUSI 3603 – Introduction to Project Management; BUSI 3613 – Project Teams and Leadership; BUSI 3623 – Project Planning Essentials.

3 Credits (online) (elective)

This course provides students with an experiential opportunity to reinforce, synthesize, and build on the project management knowledge and skills they developed in previous courses. The course focuses on new advances in project management and how to effectively manage projects using different project management approaches. Students will compare project management life cycle models that streamline project planning and monitoring in complex and uncertain situations. The course also explores international cultures and their impact on project leadership, communication, and team dynamics. Students will work in teams to develop a project management plan, and prepare for project execution, monitoring, control, and shutdown. Finally, students will examine potential career paths and professional development opportunities.

• Prerequisites: BUSI 3603 – Introduction to Project Management; BUSI 3613 – Project Teams and Leadership; BUSI 3623 – Project Planning Essentials; BUSI 3633 – Project Execution, Monitoring, Control, and Closing.

3 Credits (online) (elective)

This course exposes students to advanced topics in operations and supply chain management, emphasizing supply chain performance evaluation. Students are taught to prepare detailed sales and operation plans, acceptance sampling plans, and lean operations plans. In addition, students will perform reliability analysis as well as supply chain cost analysis. The course concludes by familiarizing students with pressing operational issues such as sustainable operations.

• Prerequisites: BUSI 2113 – Production Operations Management.

3 Credits (online) (elective)

This course provides students with in-depth knowledge and a chance to apply logistics management concepts. Students study the key elements of organizational logistics including warehousing, inbound/outbound logistics, distribution channels, and transportation analysis. It prepares students to make decisions regarding the number, location, and layout of warehouses and material handling that determine options for transportation routes, modes, and providers (3PL/4PL). It places particular emphasis on major trends in logistics management including technologies (e.g., Warehouse Management Systems, transportation technologies) and reverse logistics.

• Prerequisites: BUSI 3703 -Advanced Operations and Supply Chain Management.

3 Credits (online) (elective)

This course introduces students to the procurement process, covering concepts such as: strategic sourcing and its importance, the bidding and contracting process, negotiations, and contract management. Students manage the entire cycle of supplier management, from evaluation and selection, to development and monitoring. It emphasizes challenging issues related to procurement, such as global sourcing and e-procurement.

• Prerequisites: BUSI 3703 -Advanced Operations and Supply Chain Management.

3 Credits (online) (elective)

This course focuses on business process improvement through total quality management and business process re-engineering. Business processes may experience improvement in two ways: continuous improvement through incremental steps (as part of a Total Quality Management strategy); or through radical and transformative changes to business processes (as part of Business Process Re-engineering). Students study both methods and how the two interact, or possibly conflict. They assess and evaluate processes through a product life cycle, using a customer-focused approach, placing special emphasis service operations throughout the course. As students analyze these business processes, they identify areas of risk/improvement, and determine ways to manage them.

• Prerequisites: BUSI 3713 -Logistics Management; BUSI 3723-Procurement.

3 Credits (online) (elective)

This course integrates and applies concepts taught in earlier SMC specialization courses, providing hands-on experience with real projects and technologies in supply chain management.

Students engage in higher level analyses, acknowledging the interactions among supply chain functions. Students come to realize the challenges, trade-offs, and interfaces with other organizational functions/ organizations. They also acknowledge the need for data analytics and technological skills to cope with the competitive environment. Accordingly, Enterprise Resource Planning is used as an integrative backbone to the course, combining functions and technologies.

• Prerequisites: BUSI 3733 -Business Process Improvement.

3 Credits (online) (required)

This course will use a case analysis approach to present current and relevant topics in today’s business environment. Students will study five topics relevant to the current business environment. For each topic, they will engage in discussion and debate with peers, and analyze a current business case. Students will respond to business cases using a framework that includes identification of key issues, exploration of research options, and development of supported solutions and recommendations.

• Prerequisites: 21 credit hours of Introduction and General Business Education courses.

3 Credits (online) (required)

Emphasis on developing analytic skills and giving practical experience in research and theorizing about organizations through the integration of core business courses studied in the BBA program. Objectives include: understanding various aspects of organization and a variety of theoretical frameworks contributed by business administration academic disciplines; analyzing organizational vision, mission, values and strategy, and their role in articulating the direction of a business; describing a business concept, organizational structure, external stakeholders and inter-organizational relations; understanding the role played by technology; and describing the impact of culture.

• Prerequisites: Students must have completed 90 credit hours of the BBA program.

3 Credits (online) (required)

Organizations are faced with an ongoing need to embrace change. From analysis, to planning, to implementation, the organizational change process is far from straightforward and requires careful management. This course prepares students to manage change in organizations throughout all the aforementioned stages. Students will learn about factors driving organizational change and transformation; contemporary change management models; how to make organizations change-ready; and how to develop change agents and reduce resistance to change. The course is applied in nature, allowing students to perform a detailed diagnosis of an organization undergoing change, serve as consultants, apply theoretical concepts learnt and recommend a change management plan.

• Prerequisites: Students must have completed 90 credit hours of the BBA program.

3 Credits (online) (required)

84 Students develop a business vision, strategy, and plan for organizing a new business. They become familiar with all stages of developing and presenting a business plan. The course builds on and requires students to draw upon knowledge and skills gained in courses taken throughout the program.

• Prerequisites: Students must have completed 90 credit hours of the BBA program.

3 Credits (required)

This course introduces prepares students by providing concepts, analytical tools, technologies, and strategies that enable businesses to use various data sources, to produce information from data sources by proper analysis, and to provide business intelligence. After introducing the fundamental terminology and a review of access process to various data sources and R data analysis and visualization, business analytics processes for data cleaning, exploration, visualization, and modeling are discussed. The course utilizes techniques such as statistical analysis, descriptive and predictive models, classification, clustering, supervised Machine Learning. As new constructs and techniques are introduced, the students will apply the learned topics using applied business examples in R. At the end of the course, latest technological trends, such as Unsupervised Machine Learning and Future trends in business intelligence and analytics are discussed.

• Prerequisites: BUSI1013 Statistics for Business

0 Credits

A course designed to bridge math skills of students to those required to successfully complete the quantitative courses in the BBA program. The course introduces students to core mathematical concepts including basic numeracy, algebra, factorials, pre-calculus, Venn diagrams and statistics. This course or its equivalency is required In the first semester for all BBA students. Students may request an exemption thought either the successful completion of a challenge examination demonstrate equivalency by successful completion of the YU Developmental Math challenge exam, or proof of having successfully completed a senior secondary or post-secondary math course or equivalent within the past ten years.

• Prerequisites: None